We began with an in-depth discovery phase that examined the competitive advantage of the Company and its products/services. We explored opportunities for positioning and visual directions. CCS needed a clear differentiator, and we found that via asking their employees questions that unlocked their internal DNA.
We evolved CCS’s current mark to be unique, ownable, and anchored in its core brand attributes by illustrating their customers’ perception of CCS as the ‘Nice Provider’.
A simple logo design allows for easy recognition and allows the logo to be versatile & memorable. Good logos feature something unique without being overdrawn. Following closely behind the principle of simplicity is that of memorability. An effective logo design should be memorable, and this is achieved by having a simple, yet, appropriate logo.