nice network [UK]

CCS Telecoms was a British Telecommunications Company with international clients such as Puma, Newcastle United, Nike and more. After the appointing a new Head of Marketing, CCS wanted to align their digital brand representation, communication and reach to their regional involvement. CCS needed to evolve its brand position, visual identity, and web presence to embrace their role as a market leader, while still reflecting the values and direction of the brand.

We began with an in-depth discovery phase that examined the competitive advantage of the Company and its products/services. We explored opportunities for positioning and visual directions. CCS needed a clear differentiator, and we found that via asking their employees questions that unlocked their internal DNA.

We evolved CCS’s current mark to be unique, ownable, and anchored in its core brand attributes by illustrating their customers’ perception of CCS as the ‘Nice Provider’.

A simple logo design allows for easy recognition and allows the logo to be versatile & memorable. Good logos feature something unique without being overdrawn. Following closely behind the principle of simplicity is that of memorability. An effective logo design should be memorable, and this is achieved by having a simple, yet, appropriate logo.