Nike React

Nike React, a unique product is presented in the global market via localised artworks for each country, that explain all the main features of this Nike Running shoe, through metaphors.

Art direction and illustrations on point for the official launch via the Greek market.

More than 12 athletes, celebrities and social media influencers had a photoshoot under the concept of REACT.

Digital illustrations adding a new layer that has to communicate all the values of the global campaign (premium, unexpected, High Aesthetics, Modern, REACT relevant) to a more Greek suitable way.

Pop aesthetics and vibrant colours take over Nike's and celebrities' accounts for the official launch.