This Is Athens

This Is Athens

Rebranding for This is Athens, the new face of Athens.

This is Athens is the official visitors' guide to the City of Athens municipality, a consortium of key stakeholders in the Athens tourism and travel industry, whose mission is to enhance and promote Athens as a great place to visit, work, live, and invest.

Athens, as a multifaceted European capital, I decided to approach its new visual identity, through its architecture. Analyzing the design of the new logo, I have started by identifying the middle letter "H" with the Parthenon of the Acropolis and its antiquity, continuing with the letters that surround it ("T","E"), with the neoclassical architecture of the neighborhood of Plaka, which spreads around the hill of the Acropolis. Continuing with the rest of the typographic symbols, I have passed from the Byzantine history of Athens (letter "n"), to the modern architecture (latter "α") and the organic design (s), structural prospects that compose Athens as an urban all time destination.

In addition to the general marking of This Is Athens, there was a need for complex sub-brands, such as the visitor program, the Athenian city partnership, the conference tourism program, and the citizens' initiative for city tours.